Avery Smith
1999-2012
Avery Smith began computer programming in 1999 as a way to support his graphic design work. In 2003, he earned a Bachelor of Arts from the University of Maryland, Baltimore County, followed by a Master of Science in E-Commerce Development from American Public University/Rockwell University in 2006. His software development expertise includes contributions to Healthcare.gov, the U.S. Small Business Administration, the Library of Congress, and the Smithsonian Institution.
Avery Smith - Interactive & Visual Works 1999-2012
Official Website for Smithsonian Institution National Museum for African American History and Culture 2021-2023
A tonal shift
2012-2021
After losing his first wife due to skin cancer in 2011, Avery sought ways to use his skills to improve health outcomes for families like his own. This led to the creation of Melalogic, an online resource dedicated to empowering Black individuals to advocate for their skin health through nuanced education pertinent to their genetic compositions. He continues this advocacy today.
Official Melalogic Online Resource, 2022
A pioneer
2021-Beyond
In recent years, Avery has channeled his technical expertise and craftsmanship into a new venture: A Very Good Idea, a custom roller skate business that transforms hockey boots into high-performance quad skates. Drawing on formal footwear training from Savile Row and decades of development experience, he's pioneered an innovative approach that combines traditional shoemaking with modern web technologies. From DIY component kits to bespoke Black Label builds, each skate represents a fusion of engineering precision and artistic expression.
Avery has developed skate-maker.com, a groundbreaking 3D configurator that allows customers to design their skates using gamepad controls, a "Control-UX" paradigm that brings gaming culture directly into the creative process. This venture represents more than a business pivot; it's an extension of his commitment to empowering individuals with tools and knowledge, now expressed through craftsmanship that gets people moving, creating, and connecting with street skating culture.